Do You Want to Sell More Wine Direct?

With a constantly evolving climate of direct shipping, managing and engaging in sales best practices in the winery consumer direct channel becomes more important every day. The economics of the supply chain makes consumer direct sales critically important for winery growth. Many winery financial models indicate that one bottle of wine sold directly to a consumer is the equivalent of six to twelve bottles sold through the traditional wholesale channel. Every winery should engage in direct sales either as a new participant or with a reinvigorated focus. Inertia technology coupled with improved sophistication of direct shippers makes getting started easy.

How Can Inertia Help?
You understand the obvious benefits of consumer direct sales, but how do you get started enjoying these new business development and sales opportunities? Let Inertia’s expertise work for your winery.

Inertia was founded by wine and technology veterans to exclusively meet the needs of the wine industry. The founders have combined experience of over 30 years with wineries such as Beringer Blass, Mondavi, Sutter Home, Allied Domecq, Diageo, and Niebaum Coppola as well as smaller brands like Chameleon Cellars, Luna Vineyards, Robert Talbott, and dozens of other boutique vintners. Simply, no other firm combines our depth of experience, technology leadership, ongoing support and marketing expertise.


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